Absolutely! There is no better
value for your marketing dollar. In fact, Trade Shows are the Premiere
Source of buying information and 50% of the leads at a show are closed
without a sales call. Also, 9% of these leads are closed with only 1 sales
call and another 17% with only 2 sales calls. All in all, trade shows
generated leads cost an amazing 45% less to close than field sales calls.
Now that's Smart Money Management!In addition, there is a greater
opportunity to be brought up to date on the latest trends and developments.
Not to mention the opportunity to discuss specific issues with industry
professionals.
For more information contact the Center for Exhibition Industry Research (CEIR) at www.ceir.org.
2. How do I know which type of exhibit will best suit my need?
Call us and we will assist you in determining the most effective solution for your Trade Show Exhibit
Program. By examining the function of your booth -- why you're exhibiting,
what you want to accomplish and how that will be done (i.e. product demonstration,
conference areas, computer workstations, graphic images, product displaying,
etc.) -- the appropriate exhibit system recommendations will be made.
3. When is a Panel System the answer?
For example, your exhibit program
dictates that you need design flexibility. A 30' x 40' island at one show,
a linear 10' x 20' at another, and then a 10' x 10'. Also, you'll want
to display your products. And, then there is the need for locking storage
areas, a private conference area and computer work stations. Also, the
plasma screen. Are we forgetting anything?
A Pop-Up exhibit is an expanding
geodesic frame which opens up to become a wall or overhead structure in
a matter of seconds! Quick and easy is the watchword with this lightweight
exhibit system.
This is the most portable,
cost effective system and it is uniquely suited for large format billboard
style graphics. In fact, your latest ad may be the best trade show exhibit.
Remember that continuity builds recall. (To see design examples, just
click on gallery.) The unique patented Abex 300 (curved) and 350 (straight)
systems are so well engineered that innovative exhibitors use them in
longer and taller exhibit configurations for larger island exhibits.
5. How can I fine-tune my sales and marketing message at shows?
An effective exhibit distinguishes
you from your competition and is easy to identify by asking yourself a
few simple questions.
1. What do customers think is the most valuable quality about our competitor's
products and services?
2. What might induce them to switch? (Specific product or service related)
3. What are the main complaints customers have about our products and
services and of our competitors products and services.
4. Who do they see as market leaders and why?
5. Which customer needs go unfulfilled?
6. What is the key factor in their buying decision?
7. How are changes in the industry and current conditions influencing
them now?
You can find the right position
for your company and products by answering these questions. At Image Design
we know that by partnering with our client, our function as their consultant
can often help a company determine the right focus and communicate that
with great results on the show floor!
6. How can our tradeshow exhibit staff help us get the most out
of the show?
Make your company's goals and
objectives clear at a Pre-Show staff meeting. Communicating clear goals
and how you intend to achieve them will help employees feel like part
of an actual team with a clear goal.
Challenge them with a mission!
Here are some topics to cover
that help everyone participate as a team.
1. What are the general and
specific objectives in attending this show?
2. What elements in our strategy are going to help us attain each general
and specific objective?
3. Identify what role each booth staffers will assume. You might assign
roles according to product line, geographical area, type of industry of
physical location in the booth. Perhaps one person can be assigned to
collect leads, replenish literature, take a message or re-direct a potential
or current client to the right exhibit staffer.
7. How does color affect the effectiveness of my exhibit?
Color creates subconscious
impressions. Here are some examples:
Your exhibit structure and
the graphics you use will ultimately determine how you are perceived.
Judicious use of your corporate logo and brand identities are of course
your best method of reinforcing name recognition and brand awareness.
8. What rule of thumb should guide me where to place my exhibit
graphics?
Generally, there is a hierarchy of placement order.
1. Company name, identification at the highest point
2. Tagline or defining statement
3. Three to four broad product categories, departments, service levels
Beyond this, exhibit graphics
depart from the Marketing side and enter the sales side. Remember that
the booth is a marketing vehicle, and it's people that handle the sales.
9. Why not show all our product features, or the full list of
services we offer?
The answer is simple! Tradeshows
are full of distractions! People can only absorb and retain so much information.
They talk with lots of people and just the sheer amount of visual distraction
at a show can be overwhelming. Its quality here, not quantity!
The exhibit's job is to focus
and reinforce your primary message. If people remember anything about
you, what do you want it to be? The exhibit conveys your identity and
the specific associations you want people to make with it. Your sales
staff best handles the smaller details, as they begin to build or enhance
the company's relationship with the customer.
10. How much literature should we bring?
Many experts feel the best
bet is to mail literature after or during the show. You don't want your
expensive literature to land in the hotel or convention center wastebasket,
which happens more often than you want to know. Here's an idea! Fax names
and addresses of who you want the literature mailed out to at the end
of the show each day, with a pre-arranged show letter. Your prospects
will be amazed at the speed of your response!
11. How can we plan for success once we've taken care of all the
details before and during the show?
After the show, you may want
to rest but this is when you need to make the most of your investment.
The leads and contacts developed at the show need a personal letter and
a phone call at the very least. Plan to distribute leads immediately after
the show. Following up on the fruits of your labor after the show can
make all the difference in the world! Better yet, include a reminder of
your exhibits theme or some pleasant association of you exhibit.
12. What is the 6-second rule?
You have, on average, 6 seconds
to meet and evaluate a visitor to your exhibit, based on how many people
you need to qualify and speak with at a show. Tradeshows are a microcosm
of the outside world. Time is compressed at a tradeshow; it's a very precious
commodity.
The solution is to develop
your ability to manage the communication process. Know how to courteously
disengage from an unlikely prospect, when to turn over some prospects
to the right exhibit staffer and when to take over for them when they
need to speak with someone else. Plan for success and be sure everyone
in the booth knows their assigned role! The people that need you will
really appreciate it!
Specific Displays on the Net Products and Services Questions: Simply click on a question and the answer will appear!
We have a great selection of Displays on The Net displays at great internet
only prices along with the expertise you need to effectively communicate
your image at shows. Our graphics are pretty much unmatched for price
and quality in backlit logo banner signs, photomural panels. With16 years
of industry experience, we know how to get the job done right. Be sure
to check out the gallery of displays and numerous testimonials our clients
have provided. We work hard for you. We aren’t your typical low
budget trade show display company.
2. Why are your
prices so low? How can you afford to sell at these prices?
Our products are sold under our own label and are made by one of the leading
manufacturers in the industry. We make large volume purchases direct from
the factory and deal in very high volume. We sell wholesale to the customer
without sacrificing quality and service.
3. Who are ExhibitsOnTheNet.com and Image Design and Communications,
Inc. (www.imagedesigncom.com)?
Displays On The Net.com sells portable pop up 8’
and 10’ floor models and table tops.
Exhibits On The Net.com sells fabric and Formica type laminate
panel systems, in either folding, stacking panel system formats or individual
easy to connect 2’ X 4’ panel sizes. This division specializes
in 10’ and 20’ linear booth spaces. Island exhibits are also
available.
Image Design and Communications, Inc. specializes in larger, custom
modular exhibit systems in linear and island configurations. The price
point of these systems which often include custom elements, ranges from
$8,000 to over $100,000. Flagship clients include The Internal Revenue
Service, Dolphin Imaging and Hughes Aerospace, Spectrolab Division
Each business entity is based
on the principals and quality standards of Image Design and Communications.
An emphasis on design, marketing expertise, reliability and professionalism
characterizes all three companies. At Image Design, our Corporate tagline
is “Building Relationships Through Design” and that’s
exactly how we work.
4. What are your warranties
on your products ?
We offer a 3-day 100% money back guarantee on everything we sell. (We’ve
never actually had a return? All of our Pop Up frames have a lifetime
warranty; fabric panels have a 90-day warranty. The 3-day warranty does
not start until you receive your exhibit.
Our outstanding graphics have an industry exclusive lifetime guarantee
against the type of de-lamination associated with other graphic processes
used for signs that roll up in the shipping case.
5. Are the shipping
cases very portable ?
Yes. You ship them to your hotel and easily roll them onto the convention
floor, the ship UPS or Fed-Ex. You can check them as airline baggage and
a lot of internet display companies use this as a selling point. We don’t
push airline shipping because it’s not practical. First of all,
with a suitcase, computer bag and 10’ display, you can’t move
all that around from the airport to the hotel. It’s too much stuff.
Plus, airlines now charge for excess, oversize and overweight baggage.
You can take it on the plane in a pinch but using this as a sales pitch
isn’t a very good idea.<
6. How can I order
a display?
You can buy on line and select colors, type of shipping case, shelves
and case to counter conversion kits. Better yet, call us at 818/286-0479.
We want the opportunity to assist you with fabric color selection, marketing
issues and rush shipping arrangements.
7. When should I order
a display?
Order well before your next trade show. We can ship same day in Silver,
Black or Imperial Blue if your order is placed before 10AM Pacific Standard.
However, since your display is your identity at the show, it’s important to deal with the way you present yourself and the best way to do that is to plan ahead, with specific marketing goals and strategies.
8. What forms of payment do you accept?
Visa, MasterCard, American Express credit card orders can ship right away.
Company checks payable to our parent company can be sent to the address
below Payment via Company check will however delay shipping by three days
after receipt.
Image Design and Communications,
Inc. 7100 Fair Avenue
North Hollywood, CA 91605
9. How much is shipping?
Coast to coast shipping via FedEx ground is usually $75. Shorter distances
are less. Next day air shipping is available.
10. How long will it take to get my display shipped?
Black, Imperial Blue and Silver can ship same or next day and are always
in stock Our standard lead time on all other 55 colors is 3-5 business
days. Most graphics have a 5-7 business day lead time from the day your
artwork is approved.
11. What file formats
do you accept for "output ready" graphics?
We accept files created in Adobe Photoshop™ 7 or earlier and Adobe Illustrator™ 10 or earlier. If you must use another graphics program, please contact our graphic production department. Please click the graphics button in the main navigation
bar for more detailed information. Files must be sent on disc or uploaded
via FTP to our site. Small files can be sent via e-mail.
12. How do the fabric
panels and mural graphics connect to the frame?
Both types of panels connect using a magnet-to-magnet connection.
13. How long does
it take to set up? Is it easy?
Set up usually takes about 25 minutes if it's your first time. After that
it's usually 15 minutes. Displays on the Net Pop up displays are well
engineered for fast easy set-up. All of our products come with easy-to-read
instructions.
14. What is the shipping
weight?
Our 10' unit only weighs 95 lbs. fully.
15. What is Frontrunner
fabric?
Frontrunner fabric is textured loop material which accept on graphics.
The fabric looks a little like carpet and is the industry standard for.
View available colors chart.
16. Aside from looking
for a quality trade show display, what else should I plan on when I buy
and exhibit?
Establishing your trade show marketing objectives and strategies are critical
to your success and making a good return on your investment. Visit the
marketing section of our site here for more info!
17. What design options
are available to help me stand out from the crowd?
First and most important is your company name. We can help you decide
on the best way to present that with velcro on banner signs and spectacular
backlit logo signs. Our photo mural panels are full size panels which
replace the fabric panels and enable you to create a large format bill
board type graphic that is visually seamless across part or all of the
display. Some people are on a tight budget and need to make the most of
a limited budget and we can help do that. Generally speaking however,
we look first at your trade show marketing requirements and assist you
in developing the most effective way to communicate who you are, what
benefits you offer and why people should do business with you.
